🔥 Burning Spins
Role
UI/UX
Web Design
Tools
Adobe XD, Hotjar & Wordpress.
Year(s)
2021-2022
The Brief
At Better Collective, I was tasked with creating a social affiliate slot game site to enhance conversion rates. To boost click-through rates, the marketing team also created social media accounts and banners to direct users to the site.
The assigned domain for my work is 'burning spins.' Within challenging time constraints, I had to design the identity, website, and mobile design for this project.
The platform primarily showcases online games hosted by Playson, providing our users with the opportunity to play online.
User Persona?
This project would be aimed at adult audiences 18-45 who love to play online slot games. I did some research on online social sites and found them to be playful and colourful. I used this as my main source of inspiration to create the design for this project.
User Engagement
Results
We tested this on our users and the heat map produced positive results. Our users had no trouble navigating through the page.
One month into its launch, our ads received 300 clicks from users, with 30 resulting in conversions. This is a total conversion rate of 10%.
User Feedback
The feedback given was to move the games section higher as that is the main selling point of this project. I will implement that feedback and A/B test to see if it reflects better performance.
